Star gets nod for Malayalam sports channel | Broadcast | News | Rapid TV News
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Star India has received government approval to launch a Malayalam sports channel, the latest in the broadcaster’s regionalisation drive.

Star Sports logo 6 March 2019The Ministry of Information and Broadcasting has already allowed Star India to change the names of Star Movies Kids and Star Movies Kids HD to Star Sports 1 Bangla and Star Sports 1 Marathi.

Star Sports 1 Bangla launched on 5 March with an maximum retail price of INR 19, however, Star Sports 1 Marathi is yet to launch.

Speaking at the end of last year, Star India MD Sanjay Gupta said: “We are trying to make sports accessible to every consumer in their language at an affordable price”.

Star Sports now operates channels in six languages: English, Hindi, Tamil, Telugu, Kannada, and Bangla.

The Disney-owned network owns the Indian rights to a number of premium sports, including all International Cricket Council (ICC) events, along with those run by the Board of Control for Cricket in India (BCCI), Indian Premier League (IPL) New Zealand Cricket Board, Bangladesh Cricket Board and Asian Cricket Council (ACC); Tamil Nadu Premier League (TNPL); Karnataka Premier League (KPL); and Caribbean Premier League (CPL).

Star Sports is also the rights holder for Pro Kabaddi; a range of football such as Indian Super League (ISL), I-League, Hero Super Cup, Premier League, and the Bundesliga; Badminton World Federation (BWF)and Premier Badminton League (PBL) events; Ultimate Table Tennis (UTT); Formula 1 motor racing; and tennis from Wimbledon, the French Open and the US Open.