Global pay-TV providers to add 81MN subs by 2024 | Media Analysis | Business
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Just as it was reporting that revenues from pay-TV services may have peaked in 2016, analyst Digital TV Research is now forecasting that the number of pay-TV subscribers is set to climb by 8% between 2018 and 2024.
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Based on forecasts for 138 countries, The Global Pay TV Subscriber Forecasts report says that this would represent an addition of 81 million customers and would take the global total to 1.1 billion by that time, with the billion- barrier having already been broken.

Looking at regional dynamics, the survey predicts that about 28 of the 138 countries will lose subscribers between 2018 and 2024 and 110 countries will gain subscribers. The recent surge in cord-cutting in the US will continue, with the country losing nearly 10 million subscribers between 2018 and 2024.

Asia Pacific is set to contribute six of the top ten countries by pay-TV subscriber additions and of the 81 million additional subs between 2018 and 2024, 29 million will come from India, 16 million from China and 8 million from Indonesia.

In absolute terms, China is forecast to continue to supply about a third of the world’s pay-TV subscribers, with 356 million expected by 2024. India is projected to bring in another 17% of the total by 2024, 187 million in total. China and India will together provide half the world’s pay TV subscribers by 2024.

From a platform perspective, IPTV is set to be the growth leader by 2024, adding 100 million pay-TV subscribers between 2018 and then, takings its total to 357 million. By contrast, Digital TV research expects satellite TV and pay DTT to each grow by only 7 million subs between 2018 and 2024.

Digital cable TV will add 18 million subs between 2018 and 2024, but analogue cable TV is set to lose 62 million subs resulting in a net loss. The Global Pay TV Subscriber Forecasts report concludes that taking away the braking effect of the analogue cable arena TV, digital pay-TV is set to grow from 954 million at the end of 2018 and on to 1.096 billion by 2024.