US millennials prefer gaming subscriptions to TV | Media Analysis | Business
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About half (53%) of millennials in the US are ditching traditional TV in favour of subscribing to a video-game service according to research from Deloitte.

millennials 01 august 2017The survey found that about 51% of millennials, defined as people born between 1983 and 1996, pay for TV. For reference, in Deloitte’s survey last year, only 44% of millennials were paying for a service for video games, and 52% said they paid for television.

Younger people are increasingly embracing digital media. For instance, in a survey last autumn from Deloitte, teenagers were pinpointed as the key to SVOD growth, increasingly becoming subscription account holders for media entertainment.