Telaria expands EMEA leadership team | Ad Tech | News | Rapid TV News
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As part of its plan to grow premium video and connected TV opportunities, premium advertising technology provider Telaria has hired new executives to lead its growth in the EMEA region.

Telaria Swanson 11JUne2019New regional VP Bill Swanson will report to Telaria chief strategy officer Doug Campbell and will be based out of the company’s London office while Carole Dubourg has also joined the company as country manager for France where she will be based in Telaria’s Paris office.

Swanson is a seasoned digital media and advertising veteran boasting over 20 years of industry experience and was most recently chief revenue officer, EMEA, at PubMatic where he was responsible for launching and growing the company’s supply side platform business and driving its expansion through opening multiple offices across the region.

Dubourg was most recently country lead in France at Sizmek where she managed the sales team and developed and expanded relationships with all the platform’s stakeholders. Previously, she was the managing director of Digital at Doctissimo, a Group Lagardere company where she was responsible for monetisation across all digital properties.

“We’re delighted to have Bill and Carole join Telaria to further solidify our global leadership team and help extend our video platform footprint throughout EMEA,” said Telaria CEO Mark Zagorski. “Cord-cutting is becoming a global phenomenon, and as advertisers seek to connect with audiences in new OTT environments across Europe, having experienced leaders to help publishers take advantage of this opportunity is essential.”

“Telaria has built a leading position in connected TV and premium video in the US, and I’m looking forward to leveraging that expertise and unique technology for the growing CTV/OTT market in EMEA,” added Swanson (pictured). “With transparent business models and technology that simplify challenges and unlock programmatic video opportunities for publishers and brands, Telaria is perfectly positioned to accelerate growth in the region as more brands and agencies look to access cord-cutters and premium video takes off.”

“I’m excited to join Telaria at this strategic time as television and digital video undergo significant changes in France. I see enormous potential for Telaria’s proven technology in digital video and connected TV in this region, and I look forward to contributing to the company’s accelerated growth,” Dubourg remarked.