Universal Pictures adds bonus features to Blu-ray, DVD | Programming | News | Rapid TV News
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Universal Pictures Home Entertainment is adding new bonus features to its Blu-ray Disc and DVD products.
paramount 11 june 2019
Beginning with the urban horror film Us, which arrives on Blu-ray Disc, DVD and 4K Ultra HD Blu-ray on 18 June, a bonus features menu will be prominently displayed on the opening screen. It will have visual clips, rather than mere lines of text, that can be accessed with a single click of the remote.

Also, supplemental features will begin playing automatically after film’s credits.

“Our consumers have clearly indicated that bonus content is a vital part of the physical disc offering,” Hilary Hoffman, EVP of global marketing for Universal Pictures Home Entertainment, told Media Play. “By continuing to evolve our products and create a greater, more enhanced viewing experience, we reinforce for them the value in ownership and keep them connected and engaged to our products and the category.”

She added, “Only through change and innovation can we hope to keep pace with our consumers’ ever-evolving habits and preferences,” Hoffman said. “We are optimistic that Universal’s latest design enhancements will serve to further buoy consumer engagement in our products. Our hope is to see the entire industry move in this direction.”