Hispanics drive passion for women’s football | Media Analysis | Business
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Fanaticism about women's football is driven mainly by Hispanics: nearly three-fifths of respondents in a study described themselves as female soccer fans, a quarter unconditionally, compared with 39% of non-Hispanics.
world cup 11 june 2019
The survey, from NBCUniversal Telemundo Enterprises in partnership with Horowitz Research, found that among Hispanic women, 54% of them affirmed that they are fans (compared to 28% of non-Hispanic women). In addition, this enthusiasm is predicted to continue to grow, as approximately six out of ten women soccer fans (62%) hope to share their passion for soccer with their children.

With the US national team just making its debut at the FIFA Women's World Cup France 2019, the data released by the investigation also reveals that six out of ten Hispanics are interested in watching the international event on TV. More than half of the football fans who expect to see the event are Hispanic women.

Four out of ten non-Hispanics are also interested, emphasizing how popular women's soccer is doing in the United States.

Also, Horowitz found that 40% of Hispanics and 24% of non-Hispanics feel that their interest in women's soccer has increased over the past five years – and the research participants are optimistic about the future of women's soccer. Half of Hispanics and a third of non-Hispanics (51% and 35% respectively) feel that in the next five years the FIFA Women’s World Cup will be just as popular with the FIFA Men's World Cup.