OTT revs set to more than double over next five years | VOD | News | Rapid TV News
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A new study from Digital TV Research is predicting that global online TV episode and movie revenues will reach $159 billion in 2024.
digtvres 10June2019
If the projections are realised this would be his would be more than double the $68 billion recorded in 2018 and would see approximately $17 billion added in 2019 alone. SVOD revenues — which became the largest OTT revenue source in 2014 by overtaking AVOD — is forecast to climb by $51 billion between 2018 and 2024 to take its total to $87 billion. Yet the report also does not write off AVOD: it shows that AVOD revenues will likely increase by $34 billion between 2018 and 2024 to take its total to $56 billion, with, said Digital TV Research, several high profile AVOD-funded platforms due to start operations.

Looking regionally, of the 138 countries covered in the report, the top five are set to take a two-thirds share of the global revenues by 2024. This is down from 71% in 2018 and reveals said the analyst the rest of the world will grow at a faster rate. OTT revenues are set to exceed $1 billion in 18 countries by 2024, up from 10 countries in 2018.

The US is set to remain the dominant single with its share of global revenues staying just under 40%. The Global OTT TV and Video Forecasts report forecasts that revenues in the US will more than double between 2018 and 2024 adding nearly $34 billion to reach $61 billion. China will add $15 billion over the same period to reach to $27 billion. The US and China will control 56% of the global total by 2024.