DPP: four key challenges to realising full IP future | Infrastructure | News | Rapid TV News
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A new report from media industry international business network the DPP has issued advice as to how to address the hitherto unaddressed challenges posed by the transition to full IP distribution of content to consumers.

DPPLogo 8Oct2018The report, Home Truths: Preparing for an IP future, outlines 16 business, technology and user experience challenges that a group of experts from across the media industry believe could constrain the delivery of IP-based content distribution. It also undertakes a risk analysis to determine which of those challenges require the most urgent intervention.

After analysis, four challenges stood out as posing the highest level of risk: infrastructure investment, where currently investment requirements sit with intermediary parties, rather than with content providers or consumers; cyber security and cyber terrorism due to a world in which all content is delivered over IP is also one that is constantly vulnerable to cybercrime and cyber terrorism; peak load scaling, as large, intermittent and unpredictable peaks in load on the internet – both from major live programming events and from other internet users – are hugely challenging to both infrastructure and business models; monetisation of content in which changes in distribution models are threatening established funding models for content.

The transition to IP may be the single most discussed topic in the media industry over the last few years,” said DPP managing director and report author Mark Harrison. “And yet somehow we haven’t managed as an industry to identify exactly what we need to ensure delivery of that IP future goes smoothly. This report is the first step in gaining that understanding.”

“Quite possibly, we are in the midst of one of the biggest changes we’ve ever experienced in media,” added Ian Munford director of product marketing at Akamai which was a keen driving force in producing the report.

“As audiences increasingly shift their viewing preferences from linear channels towards media being delivered over the internet, broadcasters and service providers are presented with huge opportunities – but, in order to achieve them, they are also faced with a range of fundamental challenges as operations start to transition towards an all IP future. As an industry, we all need to understand those challenges fully in order to ensure, both technically and commercially, that we have a vibrant and sustainable future for the entire ecosystem. The DPP initiative gives us further insight to support our customers as we go on this transformational journey together.”