Nexstar launches TViQ for local broadcast targeting | Ad Tech | News | Rapid TV News
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Nexstar Digital has launched of its proprietary TViQ audience solution, giving advertisers local broadcast audience data to use to target digital video advertising in the US.

nexstar 7 june 2019TViQ, is available through Nexstar Digital’s (NXD) Platform Group. It integrates millions of proprietary data signals from hundreds of Nexstar owned-and-operated (O&O) local television stations across the US, including Nexstar’s proprietary first-party TV station audience data.

TViQ allows advertisers to reach beyond limiting age and gender categories and include a multitude of signals spanning behavioural trends, and content and consumer interests, to create custom audience targets across the digital video landscape. The platform includes local and regional broadcast market expertise from Nexstar Media Group’s 174 television stations covering 38.7% of households in the US.

“Nexstar Digital is in a unique position to help advertisers navigate the complexities of video advertising across every screen and maximise target audience delivery across the entire Nexstar owned-and-operated portfolio of assets, which we expect to increase substantially in the near future,” said Greg Morrow, head of the  Nexstar Digital Platform Group.

“We are continuing our history of innovation by integrating and activating Nexstar audience data for digital advertisers, which creates powerful audience solutions for national, regional and local advertisers. Additionally, TViQ increases the value of inventory for our premium digital publisher partners, enabling them to grow their ad revenue across all screens.”