Game 3 of the NBA finals hoops best OOH ratings for series yet | Ratings/Measurement | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Game 3 of the National Basketball Association (NBA) Finals in the US on ABC delivered its highest out-of-home (OOH) ratings for the tournament so far, according to Tunity Analytics.

nba 7 june 2019The numbers measure viewing that occurs in locations outside the home like restaurants/bars, gyms, offices and airport lounges. The matchup between the Golden State Warriors and Toronto Raptors on ABC averaged 7.2 million OOH viewers; that’s in contrast, Game 2 averaged more than 5.9 million OOH viewers.

While impressive, the Game 3 average is still down 25% from last year’s Game 3 average of 9.6 million, according to Tunity. Viewership peaked at 10 p.m. this year, with an OOH audience of 9 million, down 19% from the 2018 peak. About 58.6% of this year’s audience was made up of adults 25-54, compared to 61% in 2018, and skewed 73% male versus 76% in 2018.

Game 1 also delivered solid out-of-home (OOH) viewership numbers, according to Tunity Analytics – despite a decline from last year. It averaged more than 6.8 million viewers, according to the data; the audience skewed 80% male and 20% female versus last year’s 73%/27% split. Sixty-five per cent of viewers were in the adults 25-54 demo.