Vewd, Intertrust integrate for DRM | Infrastructure | News | Rapid TV News
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Vewd, the smart-TV OTT software provider has pre-integrated XCA from digital rights management (DRM) company Intertrust into Vewd Core.
vewd 7Sep2018
The idea is to reduce cost and accelerate time-to-market for operator HbbTV deployments, the companies said.

Based on the Marlin DRM open standard, Intertrust ExpressPlay XCA brings conditional access content protection technology for broadcast or hybrid TV services. The ExpressPlay platform provides all DRM formats (Marlin, PlayReady, Widevine, Fairplay, Access) and XCA. XCA’s cloud architecture supports both one-way and two-way networks, offering converged OTT and broadcast support.

Using Intertrust’s standards-based ExpressPlay XCA and Vewd Core, an independent HTML5 SDK for smart TVs, device manufacturers can offer a more complete software stack of content protection and HbbTV support.
“Consumers expect to push a button on a remote control and see a show,” said Guido Cugi, head of Media Technology Solutions, Intertrust. “At the same time, content creators expect their rights to be protected regardless of format. We designed ExpressPlay XCA to support a seamless user experience, protect creators’ rights and provide a highly cost-effective and easy-to-deploy solution for operators that is sensitive to the hybrid world.”

To enable the new Intertrust XCA integration, Vewd optimised Vewd Core and its Hybrid TV and Media Player modules.

“HbbTV has improved how hundreds of millions of people enjoy TV,” said Frode Hernes, SVP, Product Management, Vewd, and HbbTV Association board member. “Because XCA delivers scale with a card-less solution, operators naturally want it available in the HbbTV stack. With Intertrust, we’re first to market with XCA in HbbTV. This is the future of content protection, delivered today.”

Initially focused on HbbTV technology, the solution will soon extend to other use cases, including ATSC 3.0.