Americans spend more time with mobile screens than TV | Media Analysis | Business
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Americans now spend more time on mobile devices than they do watching TV, according to a forecast from eMarketer.

apple 30 jan 2019The survey showed that US adults will spend an average of three hours and 43 minutes each day on their mobile phones and tablets in 2019, which is about eight more minutes than they’ll spend watching TV. By contrast, in 2019, American adults spent nine minutes more watching TV than looking at their phones and tablets, eMarketer said. And five years ago, adults spent two hours more watching TV than using mobile devices.

As for how people are using their phones, the report found that adults spend about 30% of their time listening to music and podcasts; social networking accounts for 24% of mobile time; and video apps take up 19% of the screen time.

“There is far more [digital] content today than there was even a couple of years ago,” said Monica Peart, a senior forecasting director at eMarketer. “All of this is driving the need or desire to be on the smartphone.”

The firm also looked further ahead: In 2021, eMarketer estimates adults will spend three hours and 54 minutes on their mobile devices, compared to three hours and 22 minutes watching TV.