Hoichoi introduces Bengali user interface | VOD | News | Rapid TV News
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Video streaming platform Hoichoi has added a Bengali user interface to its existing English one to cater for its Bengali audience in India, Bangladesh and further afield.

Hoichoi logo 6 June 2019Navigation options, menu options, content titles, metadata and search functions will all be available to select in Bengali, via the Hoichoi app or the website.

“Hoichoi has already acquired a huge base of active Bengali users around the world, hence, localisation of the app and website had become a priority for us. After all, the content we provide is in Bengali language thus the ‘look & feel’ of the platform should also signify that. Our purpose is to be the sole entertainment destination for the global Bengali,” said Vishnu Mohta, co-founder, hoichoi.

The move by the East Indian company follows the release, in April, of its first Bangladesh original series, the Amitabh Reza Chaudhuri directed road trip Dhaka Metro. More recently, Money Honey was made available for the end of Ramadan celebration Eid.

Hoichoi plans to launch more than 100 hours of original content in 2019. Other content already launched this year includes the second season of Hello, Dhanbad Blues, Holy Faak 2, Charitraheen, paranormal drama Taranath Tantrik, Bou Keno Psycho, Paanch Phoron, Chupkotha 2, the fourth season of Byomkesh, and MisMatch 2.

Hoichoi has also launched a local payments option in Bangladesh and its video-on-demand (VOD) service is now supported on Android TV and Roku devices.

Backed by SVF, hoichoi has partnered Robi Telecom in Bangladesh, and Etisalat and du in the UAE to provide its content to an audience outside India. In the UAE original shows are dubbed in Arabic, as well as Hindi, Tamil and Telugu for the Indian diaspora based there.