SK Telecom unveils in-vehicle 5G-ATSC 3.0 broadcast | Mobile | News | Rapid TV News
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Leading South Korean operator SK Telecom has announced a successful demonstration of next-generation TV broadcasting combining an ATSC 3.0-based broadcast network and its 5G infrastructure.
Harman interior 10Jan2019
The demo was created in partnership with Sinclair Broadcast Group and in-car connected technology provider Harman International Industries with whom SK Telecom signed a memorandum of understanding (MoU) in January 2019 in a bid to jointly develop and commercialise digital broadcasting network-based automotive electronics technology for global markets.

The partnership is intended to take advantage of ATSC’s and 5G’s fundamental characteristics that enable more advanced media and data services including targeted advertising, map updates and multi-view service through two-way data communication. The ATSC 3.0 suite of broadcast TV transmission standards is designed to enable not only the delivery of Ultra HD video and improved audio, but also enables targeted advertising and advanced emergency alerting.

The demo showed different kinds of advertisements playing on each of the three in-car screens while the car was running. The 5G network is the enabler of highly-targeted advertising as it can recognise the user of each screen. With the adoption of this solution, SK Telecom says that the US broadcasting industry will be able to expand the broadcasting advertising market and improve viewer convenience and benefits. In addition, upon entering a specific zone, the vehicle automatically received live traffic and popular restaurant information updates via the ATSC 3.0 network.

SK Telecom also showcased its multi-view service, which enables users to watch terrestrial sports broadcasting from many different angles simultaneously. Here, the ATSC 3.0 network transmits video taken by the main camera, while the 5G network streams live feeds from other cameras for multi-view display.

Now that it claims a successful demonstration, the aim is to provide the ATSC 3.0 solution to 191 broadcasting stations of Sinclair Broadcast Group, and the joint venture company will first provide the solution to 32 Sinclair broadcasting stations by 2020.

“In the era of autonomous driving, we will witness a fierce competition in the in-car media service market,” said Park Jin-hyo, chief technology officer and head of ICT R&D centre of SK Telecom. “Armed with 5G media technologies, SK Telecom will secure a competitive edge in the next-generation broadcasting market in the US and gradually expand its business in the global markets.”

“With this announcement, Sinclair is continuing to partner with market leaders to further develop next-gen broadcasting solutions,” added Chris Ripley, president and CEO of the Sinclair Broadcast Group. “We are excited to be working with Harman and SK Telecom, two prominent international technology leaders, to progress 5G connected ATSC 3.0 automotive solutions and experience. This collaboration focuses on developing key mobility enhancements of ATSC 3.0 and 5G as a potential value creator for Sinclair and other US broadcasters.”