Apple enhances TV offer with new operating system | Infrastructure | News | Rapid TV News
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In the latest of its moves to enhance its TV bouquet, CE giant Apple has announced tvOS 13, the operating system that it claims will make Apple TV 4K the easiest and most personalised entertainment device for enjoying TV.
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tvOS 13 offers an immersive new Home screen; multi-user support for customers to access their own TV shows, movies, music and recommendations; support for Apple Arcade; expanded game controller support; and new 4K HDR screen savers. The latter comprise immersive videos captured in collaboration with the BBC Natural History Unit, the team behind Blue Planet.

Apps can now play full-screen video previews on the Home screen, so users can gain quicker access to content while the new Apple TV Control Centre enables multiple users to get their own personalised entertainment experience. Users see their unique Up Next list and receive TV and movie recommendations based on their tastes. The new Control Centre also provides users access to key Apple TV features.

tvOS also 13 features the all-new Apple TV app which offers Apple TV channels, personalised recommendations and over 100,000 iTunes films and TV shows, including what is claimed to be the largest collection of 4K HDR titles to browse, buy or rent. In autumn 2019, the app will offer Apple TV+, Apple’s original video subscription service.

“tvOS powers the Apple TV 4K experience and continues to set the standard for home entertainment,” said Greg Joswiak, Apple’s vice president of product marketing. “With more personalised features to enjoy your favourite TV shows, movies, photos and music, expanded gaming support and stunning new screen savers, tvOS 13 delivers the most complete entertainment experience to everyone in the home.”

The tvOS developer preview is available immediately for Apple Developer Program members at developer.apple.com and a public beta program will be available to tvOS users later in JUne 2019 at beta.apple.com. tvOS 13 will be available in the autumn as a free software update for Apple TV 4K and Apple TV HD.