beIN to broadcast FIFA Women’s World Cup in Asia, MENA | Programming | News | Rapid TV News
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beIN Media is to broadcast the Women’s World Cup across Asia, the Middle East and North Africa, following a deal with world football’s governing body FIFA.

Womens World Cup 2019 21 May 2019The tournament, which kicks off in France on 7 June, will mark the start of beIN’s global project to encourage women and girls across the world to play more sport, under the branding beInspired.

Broadcasting will be used to inspire the next generation of athletes and fans to participate in sport, regardless of gender, race or background, said the Qatar-based media group.

beInspired branding will also be rolled out for the other women’s sports events on the pay-TV platform, including the women’s tennis at Roland Garros and Wimbledon, along with basketball, handball and athletics.

“The FIFA Women’s World Cup is the most anticipated tournament in world sport this year and I’m delighted to announce that beIN subscribers in +30 countries across Asia and the Middle East and North Africa will get to watch some of the best athletes on the planet come together to compete for their country this summer,” said Yousef Al-Obaidly, CEO of beIN Media Group.

Coverage of the football tournament will be available to beIN subscribers in Algeria, Bahrain, Cambodia, Chad, Djibouti, Egypt, Indonesia, Iran, Iraq, Jordan, Kuwait, Laos, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Philippines, Qatar, Saudi Arabia, Singapore, Somalia, South Sudan, Sudan, Syria, Thailand, Timor Leste, Tunisia, UAE and Yemen.

“On the eve of this outstanding tournament, we are also launching beInspired, which is our stated ambition as a global broadcaster to inspire the next generation to participate in sport, by giving a global platform to events and talent that haven’t, historically, been given the exposure they deserve,” added Al-Obaidly,

“This summer we will take our first big step in this project and broadcast more premium women’s sport than any other global broadcaster, and we hope that female fans in the MENA region, and all across the world, will find new heroes and take part in sport.”