TAG recertifies SpotX for brand safety | Ad Tech | News | Rapid TV News
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Video advertising firm SpotX has been recertified for all four brand-safety and transparency seals awarded by the Trustworthy Accountability Group (TAG), through independent validation by global assurance provider BPA Worldwide.

spotx 16Dec2017SpotX has earned the TAG Certified Against Fraud Seal, TAG Certified Against Malware Seal, TAG Certified Against Piracy Seal and TAG Inventory Quality Guidelines (IQG) Compliance certification.

“SpotX is one of the few companies to achieve TAG Platinum Status and independent validation of all four TAG compliance programmes: Inventory Quality, Anti-Fraud, Anti-Malware and Anti-Piracy,” said Richard Murphy, BPA’s EVP, Technology Assurance. “Their commitment to quality and transparency should be recognised and applauded by the industry.”

The TAG Certified Against Piracy Programme helps advertisers and ad agencies avoid damage to their brands from unsafe ad placements that facilitate the distribution of pirated content and counterfeit products. By blocking sites that commit piracy, ad providers can ensure that no money is paid to these entities.

The TAG Certified Against Malware initiative works to eliminate the distribution of malware through the digital advertising supply chain, and the TAG Certified Against Fraud Programme combats the negative impact of counterfeit online traffic by providing a suite of anti-fraud tools to aid in compliance.

And finally the goal of TAG’s IQG programme is to create a common framework and language to ensure both campaign goals are reached and informed decisions can be made in programmatic environments.

“At SpotX, we’re committed to ensuring a brand-safe environment for our advertisers and eliminating any and all bad actors,” said J Allen Dove, CTO at SpotX and one of the founding members of the IAB’s ads.txt and ads.cert initiatives. “We believe in the importance of implementing multiple processes and technologies to combat fraudulent activity and will continue to keep our ecosystem free of fraud and push to maintain the integrity of the industry as a whole.”

“The TAG Platinum Status achieved by SpotX marks the highest level of achievement across all four of TAG’s programme areas, and it demonstrates the extraordinary commitment of SpotX to ensuring a safe and transparent advertising ecosystem,” added Mike Zaneis, CEO at TAG. “We are delighted to recognise SpotX for its recertification across TAG’s programmes and equally pleased it took the extra steps of independent validation through BPA Worldwide, one of TAG’s most important partners in ensuring rigorous compliance across the industry.”