Rogers, Contobox partner on interactive ads for Canada | Ad Tech | News | Rapid TV News
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Canada’s Rogers Media and Contobox are launching R.E.D. Contobox, a data-driven, high-engagement advertising platform built to transform static digital ads through interactive features, animation and video.
Contobox 2 june 2019
Powered by Rogers Enabled Data (R.E.D.) and Contobox’s ad technology platform, R.E.D. Contobox is sold by engagement as opposed to a traditional CPM model. Thus, advertisers only pay for 100% viewable user-initiated engagements. R.E.D. Contobox will be represented to Canadian ad agencies as part of Rogers Media Sales’ R.E.D. first-party data solutions, and agencies will be able to take advantage of R.E.D. Contobox both as a managed and programmatic service.

“This partnership is a big step forward in terms of how we use R.E.D.’s safe, anonymous and aggregated data to tell compelling stories for our advertisers and customers,” said Al Dark, SVP of sales, Rogers Media. “As an established technology company, we are confident in Contobox’s innovative ad experiences and know this partnership will benefit our clients across our TV, digital and radio platforms.”

The Contobox platform uses interactive display and video features, including chatbots, dynamic creative, custom games and more.

“With our expertise creating deep audience engagement and Rogers’s rich data sets, R.E.D. Contobox provides agencies the perfect tools for online campaigns,” said Petar Bozinovski, president, Contobox. “Advertisers are able to combine real-time consumer engagement data with R.E.D. segments to create unprecedented hyper-targeted opportunities at scale and serve up to thousands of pieces of dynamic creative to tell more relevant and engaging brand stories than ever before.”