2019 will see the start of an SVOD boom in Western Europe with the addition of around 13 million subscribers to bring the total to 131.20 million gross SVOD subscriptions by 2024 says a study from Digital TV Research.
This would mean the total doubling from 65.19 million at end of 2018 and the study suggests that gross SVOD subscriptions will represent 74.2% of Western European TV households by 2024, double that of at the end of 2018. Germany, Italy, France and Spain will all be below the regional average by 2024 while five countries will be above 100% of TV households.
The report found that SVOD homes will pay for an average of 1.71 SVOD subscriptions by 2024, up from 1.42 in 2018 and that about 43.4% of TV households will have at least one SVOD subscription by 2024; up from 26.3% in 2018. Penetration is set to reach nearly two-thirds of TV households in Norway, but will be under 30% in Italy.
Interestingly the report predicts that the vendor landscape will be changing somewhat over the next five years. Netflix is set to remain the largest pan-regional SVOD platform by some distance, with 54.86 million paying subscribers expected by 2024, 42% of the region’s total. This proportion is down from 54% in 2018, but it does mean that the platform will add 20 million subscribers.
However, the Western Europe OTT TV and Video Forecasts report predicts that Disney+ will make a strong and immediate impact, given what the analyst calls extensive brand recognition and an ‘impressive’ content line-up. It forecasts 19.18 million paying subscribers by 2024, fast approaching Amazon Prime Video.
The report found that SVOD homes will pay for an average of 1.71 SVOD subscriptions by 2024, up from 1.42 in 2018 and that about 43.4% of TV households will have at least one SVOD subscription by 2024; up from 26.3% in 2018. Penetration is set to reach nearly two-thirds of TV households in Norway, but will be under 30% in Italy.
Interestingly the report predicts that the vendor landscape will be changing somewhat over the next five years. Netflix is set to remain the largest pan-regional SVOD platform by some distance, with 54.86 million paying subscribers expected by 2024, 42% of the region’s total. This proportion is down from 54% in 2018, but it does mean that the platform will add 20 million subscribers.
However, the Western Europe OTT TV and Video Forecasts report predicts that Disney+ will make a strong and immediate impact, given what the analyst calls extensive brand recognition and an ‘impressive’ content line-up. It forecasts 19.18 million paying subscribers by 2024, fast approaching Amazon Prime Video.
