US cable giant Comcast is planning to replace premium cable channel Cinemax with a network called Hitz.
Hitz will be a commercial-free, on-demand film service available as part of Xfinity Premier, Super and certain other TV packages. Hitz will feature more than 200 movies and will be included with these packages at no additional cost; the selection will evolve over time.
“Movie lovers of all kinds will enjoy Hitz,” Comcast said in a notice . “This exciting new offering will provide even better value and variety for you.”
Cinemax, the cableco argued, is redundant from a content perspective.
“Most of the movies on Cinemax have also aired on HBO,” according to the company. “By offering Hitz instead, we’ll be delivering customers a better variety of content.”
Die-hard Cinemax fans can also buy the premium network’s direct-to-consumer (DTC) service, for $12 per month.