Nick LATAM inks development deal with teen sensation La Bala | Deals | News | Rapid TV News
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The Latin America subsidiary of kids’ entertainment channel Nickelodeon has signed an exclusive global representation agreement with teen star and YouTube sensation, Isabella de La Torre, aka La Bala.

nick 24 may 2019Nickelodeon will work with La Bala to propel her career internationally on multiple platforms, including consumer products, music, short-and-long form original productions, social networks, live events and editorial, among others.

"We are proud to welcome Isabella, who, through this agreement, will be the new face and ambassador for Nickelodeon Latin America," said Tatiana Rodriguez, SVP and brand head, Kids and Families, Nickelodeon Latin America. "Isabella brings together all the essential qualities of our brand. She is also bilingual and will appeal to both Spanish and English-speaking audiences, and we are collaborating with her on various Nick initiatives, not only for Latin American audiences, but also for those in the US and internationally.”

“We are always looking for new and exciting ways to partner with Latin America’s best talent," commented Marc Zimet, VP, Talent and Music Relations, Viacom International Media Networks Americas. "La Bala, is without a doubt, one of the most beloved and followed names today, and we are happy to work alongside her in this next phase of her professional career.”

La Bala was nominated at the Kids’ Choice Awards Mexico in 2016 and 2017 in the Best Influencer category and was also a presenter at the Kids ' Choice Awards Mexico 2018.