Eros Now forges rewards partnership with Paytm First | OTT | News | Rapid TV News
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Aiming to strengthen co-development and integration of both platforms and provide high-quality online video content to consumers, the Eros Now over-the-top (OTT) platform has announced a partnership with Paytm First.

Eros Now 20 Sept 2018The subscription-based rewards and loyalty programme from India’s largest mobile first financial services platform offers benefits across categories like entertainment, food and music. The collaboration allows Paytm First subscribers access to Eros Now Plus services, which includes over 12,000 films, TV shows, music, music videos, short-format content – Eros Now Quickie – and more.

Eros Now and Paytm First say that at a time when there is unparalleled growth in online payment and digital video streaming platforms, their alliance will provide leading entertainment and superior content to the digital savvy consumer. Eros Now willnow joing Sony Liv and Viu in Paytm's content offer portfolio.

“Eros Now’s legacy of entertaining the masses is well-known and our collaboration with Paytm further strengthens our relationship with global audiences,” said Eros Digital chief operating officer Ali Hussein commenting on the collaboration. “Paytm First service is a great value proposition to the Indian consumer, and we are delighted to be a part of it. We truly believe that this partnership is an innovative opportunity, well-suited for digital savvy consumers looking for the most comprehensive entertainment offering. This collaboration has huge potential to move from simple customer acquisition to the development of long-term customer relationships.”

“Paytm First is at the forefront of offering the most sought-after rewards and benefits to its subscribers. Lines between loyalty and subscription are so refined that it is hard to segregate the two,” added Paytm senior vice president Deepak Abbot. “Consumers are looking for convenience at every juncture. With Eros Now as a part of the bundled offering to the end consumers, we are excited of the proposition with Digital premium programming as a part of the Paytm first package.”