Evergent, Synamedia partner on video monetisation | Ad Tech | News | Rapid TV News
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Evergent and Synamedia are partnering on end-to-end video monetisation and delivery.

Synamedia video processing 22May2019The Evergent Revenue and Customer Management platform is integrated with Synamedia’s Infinite platform to help their joint customers launch new direct-to-consumer (DTC) video services quickly, and offer targeted promotions and bundles.

“Companies often struggle to adapt brittle, monolithic back-office systems to handle new direct-to-consumer services, multiple purchase methods and currencies, and increasingly complex revenue-sharing models,” said Vijay Sajja, Evergent CEO. “We, like Synamedia, help giants of digital services to adapt to this environment and move with the speed and agility of digital startups.”

“The combination of the Evergent solution with our Infinite platform allows providers to quickly launch new over-the-top services in support of pay-TV’s evolving business model,” added Jean-Marc Racine, chief product officer and GM, EMEA, for Synamedia. “Our combined solution also enables world-class user experiences and quality of service, shoring up our promise to help our customers win in the age of Infinite Entertainment.”