Peach takes majority position in Chile’s A+V | Ad Tech | News | Rapid TV News
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Peach has upped its stake in A+V, a Latin American video ad workflow company, to 75% from a minority position.
peach 21 may 2019
Peach made an initial investment in A+V at the end of 2013. A+V uses Peach technology in its platform and Peach has adopted A+V tools in its business; together they look after global clients in Latin America, like Unilever and Paramount Pictures.

A+V is the market leader in Chile, where it’s headquartered, as well in Brazil, Mexico, Colombia, Peru and Ecuador. It also operates in Argentina. It connects hundreds of sources of video ad production, via agencies, with media owners -- using an automated, cloud-based software platform. A+V will continue to trade under the A+V name and use the same software platform.

“As consumer behaviour shifts to more consumption of streaming video, A+V is going on the same journey as Peach to transform the way that video ads get from production to consumers,” said Simon Cox, CEO of Peach. “Today the workflows for digital video creative are fragmented, often manual, slow and error-prone. Fully combining forces to address these issues in digital creative workflow in Latin America is a great opportunity for the two companies as well as the market.”