Colors Marathi readies launch of Big Boss Season2 | Deals | News | Rapid TV News
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India’s version of Big Brother, Big Boss, is set for its second outing in the Marathi language beginning 26 May on regional entertainment channel Colors Marathi.

Ravish Kumar head regional entertainment viacom18Actor / director Mahesh Manjrekar will return as host in the second season of Big Boss Marathi, which is produced again by Endemol Shine India. The show will run each evening, with new footage to be streamed on Viacom18’s video-on-demand (VOD) platform VOOT.

“Regionalising a concept like Bigg Boss makes for a great content as well as revenue proposition. The concept allows tremendous opportunities for innovative integrations and alliances with a plethora of brands, making it one of advertisers’ favourite,” said Ravish Kumar (pictured), head, regional entertainment, Viacom18.

“Igniting debates and opinions, Bigg Boss Marathi proved to be one of the buzz-iest brand in the Marathi entertainment space last year, attracting not only the television viewers but also a massive number of digital savvy viewers, garnering views and impressions that set new benchmarks in Marathi television entertainment.”

Colors Marathi witnessed 49% growth in the last fiscal year, with Bigg Boss contributing a large part of it, added Kumar.

The second season boasts 15 as yet unnamed personalities flung together in a house for 100 days, from a politician to a lavani performer, a celebrity chef to popular artistes from both urban and rural Maharashtra.

Abhishek Rege, CEO, Endemol Shine India said: “Endemol Shine India is proud to bring forth another season of Bigg Boss Marathi, which has set a new benchmark in the Marathi television industry. The audience has overwhelmingly loved the gripping format of the show. This season too, we have left no stone unturned to delight our viewers. The interesting mix of contestants, our dynamic host and exciting tasks will no doubt lead to new twists that will keep viewers entertained and the buzz alive all season long."