Super RTL reboots Kividoo Kids’ with 3SS | Infrastructure | News | Rapid TV News
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Leading German children’s broadcaster Super RTL has turned to 3 Screen Solutions (3SS) to design and deploy apps for the relaunch of Kividoo, its SVOD service for youngsters aged 2-13 years.
Kividoo 3SS 17May2019
Boasting approximately 30,000 subscribers, the Kividoo streaming-portal provides educational content for children in pre-school and elementary school as well as many additional apps and websites. The relaunched service has a customised user interface for viewing on Android mobiles and tablets, iPhone and iPad, Amazon Fire TV, Amazon Fire tablets, Apple TV, smart TVs and web. There is also an offline mode for all video content and audiobooks for viewing and listening anywhere including on the move.

Parents of Kividoo fans can set multiple individual profiles, each with a distinctive avatar for each child. Content availability can be personalised for each profile based on gender or age, with rules defining appropriate age range, and daily usage limits, with whitelists and blacklists if they choose.

Kividoo also has a new smooth sign-up and onboarding user journey, with extra support for Amazon registration and login. Guest-mode allows users to enter the experience without sign-up to check out the offering before being asked for registration or login when triggering playback.

The apps are powered by 3READY Kids, 3SS’ targeted front end and UI based on its 3READY Multiscreen solution which adds extra kid-centric features and options for enhanced parental control. Multiple pre-defined viewing rules can be set and the parent can rest assured that viewing on a tablet or mobile can be controlled and is always protected.

In addition to having a customer experience management tool that provides real-time control over presentation of content, features and branding of all apps all from one location, Super RTL can now also A/B test, adapt and improve product based on subscriber feedback.

3SS also connected 3READY’s mediation layer with Kividoo’s back end and content management systems including CRM and payment platform. The project was optimised by the use of development principles including embracing SAFe (Scaled Agile Framework), the practical experience-based software development methodology.

The new Kividoo debuts in May 2019 with a staged rollout, progressively introducing new features for the service’s audiences in Germany, Austria and Switzerland.