Multicom preps Roku channels | Infrastructure | News | Rapid TV News
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Global independent distribution company Multicom Entertainment Group is launching two OTT streaming channels direct-to-consumer on Roku, with a multi-platform syndication strategy rolling out later in 2019.
roku 16 may 2019
Partnered with dotstudioPRO and the team at Universal Search and Discovery USAND, Multicom’s two channels, TheArchive and TheGrapevine, offer audiences access to a catalogue of feature films, specials and series that includes over 6,000 hours of programming.

Over the past seven years, Multicom has acquired a video library and through its partnership with dotstudioPRO and USAND, is now able to leverage its branded channels, maximising the search and discovery offering, to index their content catalogue in platforms like Roku. The combination of the rich metadata and Universal Search and Discovery enables streamers to find Multicom’s content through a simple search, enhancing their user acquisition strategy, the company said.

“At Multicom, we strive to be at the forefront of technology and digital distribution,” said Multicom president Darrin Holender. With our deep library of premium content, dotstudioPRO was able to provide us with innovative technological solutions to expand our distribution directly to the consumer.”

“We built dotstudioPRO with clients like Multicom in mind,” added dotstudioPRO CEO Joe Pascual.

“OTT distribution is rapidly maturing and content providers who understand how to leverage the current landscape will be the media giants of tomorrow. We are equally excited to strengthen dotstudioPRO's search and indexing capabilities through our partnership with USAND. Now, TheArchive and TheGrapevine titles and meta data are searchable directly against other popular distribution platforms within each device ecosystem. This puts Multicom in the driver's seat regardless of whether a viewer chooses to consume their content on third-party platforms or within their owned-and-operated apps.”