NDTV upgrades news workflow with Grass Valley | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Indian news broadcaster New Delhi Television Ltd (NDTV) has selected Grass Valley to optimise its news production workflow for multiplatform content delivery – including mobile.

NDTV logo 16 May 2019The NDTV team looks to turn around news stories quickly and get them to viewers anytime, anywhere, on any device. The Grass Valley investment is part of a wider upgrade project and an extension of the innovation-driven collaboration between the two companies.

NDTV has been providing dedicated programming through its three national channels (NDTV 24x7, NDTV India and NDTV Profit), websites and apps to more than 1 billion viewers across India, Southeast Asia and the Middle East. It will use Grass Valley’s GV STRATUS suite of production tools, iTX integrated playout platform and the GV Korona K-Frame V-series production switcher.

“The way consumers engage with news content is undeniably changing, and we are continually committed to leading the pack in newsroom innovation,” said Dinesh Singh, CTO, NDTV. “From the beginning, Grass Valley clearly understood our need to meet the demands of today and to be prepared for the future evolution of our business. Grass Valley’s solutions enable us to deliver high-quality content to any platform off a single creative process.”

Grass Valley’s GV STRATUS solution aims to enable NDTV to simplify its workflows. Grass Valley’s iTX integrated playout enables software-based playout in any resolution (SD, HD or UHD) with extensive HDR support, creating a clear migration path for the broadcaster. The playout engines support IP (SMPTE 2110, 2022-6 & 2022-2) and SDI or a hybrid of both. The GV Korona K-Frame V-series production switcher meanwhile offers high-quality production value in a compact footprint.

The Grass Valley solutions seamlessly integrate with NDTV’s existing Avid iNews system, as well as with its social media delivery platform.

“As consumer viewing habits become more fragmented, news broadcasters have to address a wider range of digital platforms in addition to its traditional linear services,” added Somu Patil, vice president of sales, APAC, Grass Valley.

“This need to meet consumer demand for more stories anytime, anywhere, on any device is often expected with no change in resourcing, making it even more critical for newsrooms to invest in optimal tools and technology. We are very proud to have expanded our partnership with NDTV to help evolve operations to meet its needs today and in the future.”