Detroit’s WMYD TV station, owned by The EW Scripps Co, plans to launch ATSC 3.0 broadcast TV technology in a collaborative effort that will also involve Graham Media Group and other local broadcasters.
Having a Next-Gen TV broadcaster in Detroit provides a unique opportunity for the automotive industry to have an in-market test bed for the IP-based broadcast platform, which can deliver data to millions of receivers at once, without worrying about bottlenecks from online traffic.“Scripps is a strong supporter of the development of ATSC 3.0 technology as a way to continue to improve the broadcast industry’s offerings for both consumers and advertisers,” said Brian Lawlor, president of Local Media for Scripps. “After our positive experience with KNXV as part of the test and learn initiatives in Phoenix, we are eager to launch this technology with WMYD in Detroit and help move the industry forward.”
Scripps’ KNXV participated in the launch of Arizona’s Phoenix Model Market for Next-Gen TV, a project managed by the Pearl TV business group of television broadcasters.
At NAB 2019, TV broadcasters in the Top 40 TV markets committed to launching Next-Gen TV services by the end of 2020.
