4INFO, Inscape partner for cross-platform and smart-TV measurement | Ad Tech | News | Rapid TV News
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Cross-channel identity mapping and media activation solutions provider 4INFO is partnering with Inscape, a provider of smart TV viewing data, on a joint ad measurement solution.

4info vector logo 15May2019By integrating Inscape’s ACR-generated, glass level insights from more than 11 million smart TVs with 4INFO’s advanced TV platform — marketers are better able to match online and offline data to smart-TV viewing data with accuracy, reach and scale.

Combining 4INFO’s Advanced TV solutions, powered by its Custom Connected Identity Map (CCIM) —helps inform marketing campaigns, advertising creative and more accurately target, optimise and segment specific interactions with consumers, the companies said.

“In the world of advanced TV — an effective identity solution has to deliver on scale, accuracy and cross-screen capabilities required from these increasingly complex data ecosystems,” said Tim Jenkins, CEO for 4INFO. “By matching 4INFO’s unique identity mapping capabilities with Inscape’s smart-TV data, we are able to provide a holistic view of audience data without compromising consumer privacy.”

Marketers can map the granular programme or ad viewing data at the device level to any matched data set. Matching against near-real-time smart TV data gives marketers the ability to understand ad exposures against cross-platform analytics and measurement.

4INFO is making it possible for media companies, brands and marketers to plan future marketing initiatives based on real viewing data that we’re generating from millions of connected TVs and gaining a better understanding for the business outcomes and results of omnichannel campaigns,” said Greg Hampton, VP, Business Development, Inscape.