Tru Optik adds new management roles | Ad Tech | News | Rapid TV News
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Audience intelligence and data-management tech firm Tru Optik has made two key executive hires.

Melody Yazdanyar TruOPtik 15May2019Diane Rinaldo has been named VP, Agency and Marketer Development; and Melody Yazdanyar (pictured) was appointed senior director, Channel Development. Both will report directly to Richard Kosinski, EVP, Sales.

Rinaldo will lead the development efforts with agencies and marketers for Tru Optik. She was most recently senior director at Triad, Walmart Media Group and before that, was VP of sales of the digital media solutions company Conversant.

Yazdanyar will lead the company’s channel development with programmatic partners, including supply-side and demand-side platforms (SSPs and DSPs). She was most recently with Freewheel as senior director, DSP Partnerships and Global Account Director, AppNexus.

Kosinski said, "We're delighted to welcome both Diane and Melody to Tru Optik. Each brings a wealth of experience that their clients can use to accelerate success in OTT and connected television."