MainStreaming gains $6 million funding to ‘revolutionise’ broadcasting | Media Investment | Business
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Online streaming experience technology provider MainStreaming has secured $6 million in a new round of funding that will see use in the backing it needs to extend its reach in Europe and the US.
MainStreaming 14May2019
MainStreaming’s technology is designed to enable broadcasters to stream live and on-demand and compete with major providers, such as Netflix, Amazon Prime Video, and Hulu. The solution has already been deployed with broadcasters such as Sky Italia which uses the service to stream premium live, linear and on-demand content, enabling it to offer consumers access to their favourite content over broadband connections.

The new funding round — led by Indaco Venture Partners SGR, together with Sony Innovation Fund and existing investor United Ventures — brings the total raised by the company to over $10 million. MainStreaming says it will use the funds to enhance its position in its two core markets, broadcast and online gaming, and enable its customers to meet the ever-growing demand for streaming and seamless gaming interactivity over the internet.

“We are excited by the technology and the team at MainStreaming,” said Alvise Bonivento, co-founder and investment director of Indaco Venture Partners. “Our goal is to provide the tools it needs to compete at an international level, leading the disruption and digital transformation of traditional markets.”

Sony's participation through its venture capital arm in this funding round, represents its first investment in an Italian company. It says that the distribution of content with high-reliability and no quality loss is pivotal to offering the best experience to its customer base. “We’re excited to join the MainStreaming family, and we have great confidence in the MainStreaming team and technology,” added Gen Tsuchikawa, chief investment officer of Sony Innovation Fund. “It was the obvious choice in a world where consumer expectations around video quality and interactivity are of critical importance.”