Hotstar smashes viewing records for IPL final | Ratings/Measurement | News | Rapid TV News
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Indian video streaming platform Hotstar has broken its own records for concurrent viewers after attracting an online audience of 18.6 million during the IPL 2019 final on 12 May.
IPLfinal 14May2019
The match between Mumbai Indians and Chennai Super Kings exceeded by 5.9 million concurrent users Hotstar’s previous record, set during an earlier match in the same twenty20 cricket tournament.

Hotstar had aimed to reach 300 million unique visitors during the IPL, but by the end of the tournament, Hotstar had not only recorded in excess of 300 million users but also witnessed a 74% increase in watch-time compared to last year.

Hotstar streamed the matches on a new technology stack that used 10x less compute, while handling almost 2.5x times more traffic, rendering better quality at lower bit-rates than ever before. Then online video platform also enabled advertisers to target refined cohorts of its audience on what it called an “unprecedented” scale.

Star India’s digital platform also rolled out a first-ever social cricket-watching experience this IPL season to bring people together irrespective of their location. Cricket viewers across the country got the opportunity to invite their friends and family to Hotstar, enabling them to watch the matches together while simultaneously participating against each other in the Watch ‘N Play game.

The interactive social layer attracted 64.4 million users who engaged on the platform’s Watch ’N Play social feature. These users answered 1.2 billion Watch ’N Play game questions, and sent over 5.9 billion emojis and 43.5 million comments.

“At Hotstar, we have an innate belief in delivering a game-changing viewing experience to our consumers through ideas that challenge the status quo,” said Varun Narang, chief product officer, Hotstar.

“The achievements of this season once again bear witness to Hotstar being the most preferred sports destination for the country. With technology as our backbone and our all-round expertise in driving scale, we are confident we will continue to break global records and set new benchmarks with each passing year.”

Following the conclusion of this year’s IPL, the streaming platform is now gearing up for the ICC Cricket World Cup  that commences on 30 May 2019.