Dish TV India launches Zee Theatre service on-demand | VOD | News | Rapid TV News
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Direct-to-home operator Dish TV India has launched an advertising-free theatre-on-demand service for both its brands: DishTV and d2h.

DishTV Zee Theatre Rangmanch Active 10 May 2019The service, Rangmanch Active, is delivered in partnership with Zee Theatre, which brings nearly 100 theatre plays with a variety of actors, stories, and genres to consumers’ homes.

The service, in both Hindi and English, will be available to all DishTV and d2h viewers free for the first seven days after subscribing, and after that will be charged at INR75 per month.

India’s theatre artists featured on Rangmanch Active include Sumona Chakravarti, Jim Sarbh, Ratan Rajput, Ira Dubey, Sonali Kulkarni, Vikram Gokhale, Varun Badola, and Ashish Vidyarthi. Popular Indian theatre shows such as Purush, Sakharam Binder, Chokher Bali, Vaastav, Hamidabai Ki Kothi will be available on the service.

International plays such as Pygmalion, Magnificent 7, Counter Offence, Raid and Kansas from the USA, UK, and Hungary, among other countries, will also be featured.

“[The] entertainment industry in India is going through an evolution and is seeing a rise in story-telling. Our new service is aimed at bringing our audiences closer to the classical format of entertainment, theatre plays, on both our platforms. We’re excited to partner with ZEE Theatre to bring to life the best of theatre plays on television screens across the country,” said Anil Dua, executive director & group CEO, Dish TV India.

ZEEL chief creative officer – special projects Shailja Kejriwal said: “Currently, India is at the crossroads of a content revolution, bringing together technology and storytelling and taking inspiring and pertinent art forms to people. At Zee Theatre we are not only reviving forgotten Indian stories but also bringing contemporary narratives to newer audiences. Our partnership with Dish TV India Ltd is another milestone in our journey to bring the country’s most pertinent stories to it’s most popular medium.”