Sky looks to improve UX with You.i TV investment | Media Investment | Business
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As part of the larger Series C funding it announced in November 2018, cross-platform app developer You.i TV has secured funding from leading pay-TV provider Sky.
Youi TV cross platform 9May 2019
You.i TV offers a video experience platform to deliver content across multiple platforms with an architecture designed for maximal code reuse. Now supporting React Native, an open-source development framework pioneered by Facebook, You.i’s core Engine One is designed to allow customers to realise the benefits of a unified app strategy, a video-first design and development toolset, and the continuous innovation and support of the broader development community.

The company’s $23 million autumn funding round was led by Causeway Media Partners and joined by WarnerMedia, Kayne Anderson Capital Advisors and Vistara Capital Partners and saw use fuelling expansion of You.i TV’s global footprint, developer community and helping the company reconfigure its ad experience. The new investment comes at a time just after You.i reported that in 2018 it had booked more business than in all other years combined and that international accounted for 30% of all revenues.

“The backing of Sky, alongside our existing strategic investors, highlights the fact that You.i TV is at the forefront of the trend solving the world of device fragmentation as consumers demand content everywhere,” commented You.i TV CEO and co-fFounder Jason Flick. “With the support of this unparalleled group of strategic investors we look forward to fuelling the expansion of You.i TV’s global footprint, developer community, and reimagining the ad experience.”

Sky says that its investment displays commitment to backing innovative companies that help connect consumers to content they want to watch, wherever they want to watch it. David Beazley, director of software engineering at Sky’s online streaming service NOW TV will now join the You.i TV board alongside representatives from AT+T, Causeway Media Partners and Kayne Anderson Capital Advisors.

“Sky and You.i TV share a vision to connect customers to great content, via easy, frictionless user experiences,” Beazley added. “Through this investment, both Sky and You.i TV will be able to share learnings and gain insights into how world-class viewing experiences can be easily replicated across multiple devices.”