Eurosport reports double-digit growth in multiple markets | Ratings/Measurement | News | Rapid TV News
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Cycling and snooker coverage have underpinned a strong April for Eurosport, with the sports destination recording a 5% overall growth on linear and double-digit growth in seven of its markets compared with 2018.
Philippe Gilbert eurosport 9May2019
For April, the UK was up 16% year-on-year; Norway, 52%; Denmark, 10%; Spain, 51%; Netherlands, 14%; Poland, 13%; and Romania (+18%). Eurosport also revealed it reached 55.8 million fans on its social platforms, an increase of 18% versus the same period last year.

Attempting to attribute reasons for the growth, the company said that Eurosport’s approach to storytelling and driving the cycling news agenda, whether through digital coverage or podcasts such as The Bradley Wiggins Show in the UK, appears to have paid dividends with the media company reporting an increase of 9% across Europe for its coverage of the Spring Classics. These included the Amstel Gold Race, Paris-Roubaix and the Tour of Flanders.

Eurosport’s coverage of snooker also played a significant role in a strong month, with a 9% uplift watching the World Championship across Europe. The numbers recorded on Eurosport in the UK, Spain and Norway made the sport’s blue-riband event the most-watched over the past ten years.

“Our mission is to power people’s passions and we are thrilled that millions of sports fans across Europe are enjoying the stories we at Eurosport tell week in, week out on whatever platform they choose,” said Emir Osmanbegovic, Eurosport SVP sports content and production. “We continue to localise our production and centre our storytelling on the heroes that matter in our key markets, underpinned by unrivalled expertise, insight and analysis. We have a strong heritage in cycling and snooker and have made significant long-term investments in both from an editorial and production standpoint. It is hugely satisfying to see our strategy pay off.”