Trans7 opts for Grabyo to engage mobile viewers | Social TV | News | Rapid TV News
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Indonesian broadcaster Trans7 is teaming up with Grabyo to develop its social and digital video strategy and increase audience engagement across platforms.

Trans7 logo 8 May 19Through the tie-up, Trans7 will use Grabyo’s browser-based clipping tools to deliver real-time clips and live video in seconds to a wider viewer base within the country’s mobile first environment.

Trans7 currently holds the rights to MOTOGP in Indonesia, and previously broadcast major sporting events such as the FIFA World Cup in 2018 and the Indonesia Open for the decade to 2018.

As well as live TV coverage, the broadcaster will now deliver tailored viewing experiences to reflect the rise of social networking in Indonesia. In 2018, the country added 24 million new social media users, the third highest increase globally, with a total of 130 million Facebook users and 53 million Instagram users.

Trans7 hopes Grabyo’s rapid editing and distribution tools will help it reach this social audience while also driving content engagement and viewing for its linear broadcasts.

“Grabyo is excited to be working with Trans7 to support their strategy across social media. Using our suite of video production services in the cloud, Trans7 will be able to super-serve Indonesia audiences on all platforms. The huge engagement we have seen in the pilot phase is really encouraging as Trans7 grows its reach and further strengthens its position as a go-to destination for digital video content,” said Elliot Renton, head of APAC at Grabyo.

Anita Wulandari, marketing public relations division head of Trans7, added: “We are committed to growing our digital offering in line with what our consumers expect and we’re delighted to team up with Grabyo. We believe in a cross-platform strategy, and we will deliver high-quality social media content and digital video services”.