beIN, Azteca America partner on joint advertising | Ad Tech | News | Rapid TV News
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beIN SPORTS USA and Azteca America, the US-based Spanish-language television network, are partnering to represent media sales together in the United States.

bein 9 may 2019The partnership, which comes ahead of the 2019-2020 upfront season, marks a television network milestone as Azteca America leads media sales for beIN’s English and Spanish-language TV channels. The deal means advertisers and clients can tap both under one umbrella – including beIN SPORTS, beIN SPORTS en Español and beIN SPORTS CONNECT, the live streaming platform.

“It is a new day at beIN SPORTS USA as we combine the stellar market reputation of Azteca America with the global sports portfolio and industry excellence of our programming to deliver innovative options to advertisers throughout the US,” said Antonio Briceño, beIN SPORTS deputy MD for the US and Canada. “This is another testament to the power of partnership between key players in the media space to deliver unique offerings to advertisers.”

Collectively, Azteca America  and beIN SPORTS USA represent an advertising platform that reaches more than 32 million people, according to Nielsen.