MXPlayer available on half of India’s smartphones | Mobile | News | Rapid TV News
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India’s nascent over-the-top (OTT) player MXPlayer has recorded 1.2 million new installs every day and is now available on 600 million devices around the world.

ImMature 6May2109The app is now present in over half of all Indian smartphones, according to Times Internet, which acquired the streaming video platform in 2018.

“MXPlayer is the most ambitious bet we’ve ever made,” said Satyam Gajwani, vice chairman, Times Internet.

“After investing over US$150 million to acquire a majority stake, we pivoted the business. For the uninitiated, MXPlayer is the world’s largest local video playback app, used primarily to play the video files people keep on their phones,” he added.

The OTT platform carries over 100,000 hours of premium content from partners including Sony and TVF, as well as original content including Hey Prabhu, Aafat, Love OK Please and ImMature.

Created by TVF’s chief content officer Sameer Saxena, ImMature is directed by Prem Mistry and written by Abhishek Yadav, Suprith Kundar and Nishaad Javeri. The comedy drama became India’s first-ever and only series to be nominated for CanneSeries (Top 10 Web-Series) at Cannes International Series Festival 2018.