“In today’s direct-to-consumer world, viewers are demanding better when it comes to TV — from the user experience to their content choices to the advertising,” said Hulu CEO Randy Freer. “Hulu’s continued growth , as well as the shows and initiatives announced today, reflect our deep investment in product, programming, brand, customer experience and business strategy to ensure that with Hulu, consumers can connect with the stories they love, at the right time and price, on any device.”

The company also announced several content partnerships. For one, it said that in an expanded partnership, Marvel Television will bring two live-action series to Hulu from a unique corner of the Marvel universe. The iconic adventures into fear properties, Marvel’s Ghost Rider and Marvel’s Helstrom, are slated to debut on Hulu in 2020.

Meanwhile, the streamer announced a multi-year, multi-show partnership with Vox Media Studios, David Chang’s Majordomo Media and Chrissy Teigen’s Suit & Thai Productions to develop and produce a slate of premium food-centric programming for the platform. Among the first projects being produced by this new partnership is a cooking show featuring Chang, of Momofuku fame, and Teigen. Tentatively titled Family Style, the show will revolve around the ways in which people express their love for friends and family by cooking and eating together.

Also, Nicole Kidman and Bruna Papandrea will adapt the latest book by New York Times best-selling author Liane Moriarty, Nine Perfect Strangers, for Hulu via their respective production companies, Blossom Films and Made Up Stories. David E. Kelley and John Henry Butterworth will co-showrun and co-write the series.

The series takes place at a boutique health-and-wellness resort that promises healing and transformation as nine stressed city dwellers try to get on a path to a better way of living. Watching over them during this ten-day retreat is the resort’s director Masha (played by Kidman), a woman on a mission to reinvigorate their tired minds and bodies. However, these nine “perfect” strangers have no idea what is about to hit them.

And finally, Hulu confirmed an order for The Dropout, a limited series executive produced and starring Kate McKinnon, inspired by the ABC News podcast on the rise and fall of Elizabeth Holmes and her company, Theranos. The series will explore what caused the world’s youngest self-made female billionaire, once heralded as “the next Steve Jobs,” to lose everything in the blink of an eye.