Telemundo sees ratings gold with La Reina del Sur, Billboard awards | Ratings/Measurement | News | Rapid TV News
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Driven by both the premiere of La Reina del Sur Season 2 and the live telecast of the 21st edition of the Billboard Latin Music Awards, US Hispanic broadcaster Telemundo delivered its best weekly performance of the season in primetime last week.
reina 15 march 2019
Telemundo averaged more than 1.8 million total viewers and nearly 900K adults 18-49, according to Nielsen. Overall for the week, Telemundo outperformed Univision by 76% during 8-11 pm prime with adults 18-49, resulting in the greatest advantage over its main competitor in Telemundo’s history.

During each night of its premiere week, La Reina del Sur Season 2 beat two or more English-language broadcast networks during its 10 pm timeslot, and captured 67% of the adult 18-49 audience watching the Big 3 Spanish-language television networks.

Overall, in its premiere week, La Reina del Sur Season 2 averaged nearly 1.3 million adults 18-49 and continues to increase with the inclusion of additional days of time-shifted viewing, quickly becoming the highest rated, regularly scheduled series in the 2018-2019 season for Spanish-language television.

Including the time-shifted viewing through six days, La Reina del Sur’s premiere night has grown by 15% to an average of over 1.4 million adults 18-49. The premiere of La Reina del Sur Season 2 was also the No 1 most social Spanish-language entertainment programme of the week.

On 25 April, the 2019 Billboard Latin Music Awards catapulted Telemundo to No 1 in Spanish-language prime among all key demos, outperforming the combined delivery of all Spanish-language broadcast networks among adults 18-49 by +58% and +32% among total viewers. The prestigious awards ceremony delivered 2.4 million total viewers and 1.1 million adults 18-49, as well as a cumulative audience of 5.2 million total viewers, while it was also the most social non-sports programme of the day across all broadcast and cable networks.