delivers visualisations for Madonna MTV premiere | Social TV | News | Rapid TV News
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Social engagement platform specialist’s Real-Time Social Graphics solution has seen use delivering visualisations and social content for MTV’s unveil of Madonna’s live and exclusive: Medellín video world premiere. MTVMadonna 1May2019Broadcast live Wednesday 24 April from five studios – Milan, Sao Paulo, Miami, New York City – and hosted in London, the Queen of Pop showcased her latest track to a live audience as it was broadcast across MTV’s worldwide TV channels and digital platforms to nearly 180 countries.

Producers of the show used’s HTML5 based Real-Time Social Graphics solution to embed lower-third graphics pulled from the cloud and delivered in real-time to enhance engagement of the show. The solution enables content producers to moderate and display UGC graphics outputs from a web browser.

“It’s a very proud moment for us to see our expertise and experience of producing online, broadcast and advertising formats, in developing a solution that has supported a global broadcaster delivering dynamic and encapsulating content for one of the biggest music stars in history,” said Scott Davies, CEO at

“We aim to make our Real-Time Social Graphics the go-to graphics solution for any broadcasters, as this is just one of many International projects in the pipeline that demonstrates how our platforms enable seamless end-to-end delivery integration of advanced broadcast quality graphics and engaging real-time content with ease.

In addition to the platform’s ability to work with traditional broadcast graphics engines,’s HTML5 graphics solution is designed to provide an extra layer of flexibility to traditional TV broadcasters, as well as enabling those who use streaming services such as Facebook Live, Twitch or YouTube to benefit from the STORY platform, which integrates live engagement from their audience into broadcasts.

“The STORY social moderation tool, in conjunction with their Real-Time Social Graphics solution allowed us to deploy social messaging in our live show with speed and ease,” noted Alec Hendry, senior director, technology convergence of MTV parent Viacom. “We were able to make quick changes to the creative right up until broadcast, and allowed our moderator to select and drive the graphics on-air within a single workflow.”