Eastern Europe set for 26MN SVOD subs by 2024 | VOD | News | Rapid TV News
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Just like with virtually every other territory, the subscription video-on-demand market is set for significant growth in Eastern Europe says a study from Digital TV Research.
DigTVRes EastEuro 1May2019
The Eastern Europe OTT TV and Video Forecasts report calculates that the territory will have 26.19 million SVOD subscriptions by 2024, up from the 10.02 million recorded at the end of 2018. Russia is projected to supply 8.77 million to the 2024 total, with Poland bringing in another 6.32 million. Together, they will account 58% of the region’s total, however, it will take until 2023 for Russia to generate greater SVOD revenues than Poland as its subscribers pay lower fees.

Looking at the prospects of individual services, Digital TV Research forecasts that Netflix will have eight million subscribers across 22 Eastern European countries by 2024, double its 2018 result and representing 30% of the regional total. Significantly, Digital TV Research believes that Netflix will thrive despite the imminent launches of both Disney+ and Apple TV+ will further boost the sector. The study projects nearly three million subscribers for Disney+ by 2024 but more modest totals for Apple TV+.

The Eastern Europe OTT TV and Video Forecasts report also noted that Poland will remain Netflix’s top country, with nearly two million subs, a quarter of its regional total, by 2024. Poland, Romania and Russia are set to account for half its subscriber base by 2024.

Interestingly, Digital TV Research says that the global SVOD players will grow despite not making much of an impact in Russia where the local regulator introduced a 20% foreign ownership equity limit on OTT platforms.