Sky News Arabia embraces augmented reality for operation expansion | Broadcast | News | Rapid TV News
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Sky News Arabia is to adopt virtual news studios using augmented reality technology as part of an expansion of its Abu Dhabi-based broadcast operations.

SkyNewsArabia logo 30 April 2019 1Additional programmes and new presenters will form part of a refreshed schedule, in what the Arabic language news broadcaster said is the biggest enhancement to the service since its launch in 2012.

“These changes will help to bring the news to life, making our content more visually compelling and reflective of the fact that our viewers are increasingly consuming news online and want more live news coverage as it happens,” said Hani Abuayyash, head of news, Sky News Arabia.

New programmes include an early evening show News Radar, in which Fadila Soussi presents analysis and discussion of the latest world news. While a new-format Morning Show, presented by Nancy Tabet and Hani Ziade, will cover culture, music, food and fashion alongside current affairs, business and sports news.

The midnight show Timeline will be enhanced with new host Carolina Nassar employing virtual reality to review the day’s news. The channel’s Newsroom show with Mohannad Al Khatib has also had an update and is now airing seven days a week at 10pm.

An Evening Show presented by Faisal Huraiz and Majed Al Faresi and covering the Arabian Gulf will air each weekday at 8pm. While Sky News Arabia’s sports programme Mala’eb will now be broadcast from an augmented reality studio daily at 1.15am.

Other enhancements to the schedule include a new international news segment at 2am to target Arab speakers in North African countries and Western time zones, and an in-depth business bulletin presented by Lubna Bouza will be broadcast three days a week.

A dedicated documentary unit, to offer viewers investigative stories from around the region, will also be established, said the broadcaster, which is a joint venture between Sky Plc and Abu Dhabi Media Investment Corporation.

“The changes follow a record of impressive growth and will further cement Sky News Arabia’s position as the leading news channel in the UAE and one of the most-viewed channels in the Arab world,” said Sky News Arabia.