Flagship Sony OLED 4K HDR TV range now available | 4K/UltraHD | News | Rapid TV News
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Sony Europe has announced pricing and availability for its new AG9 series BRAVIA OLED 4K HDR TV, with the range TV now available to pre-order with deliveries for entry level models expected to begin in May 2019.

sony Bravia 29April2019Produced in 77”, 65”, and 55” screen sizes, the AG9 sets have over 8 million self-illuminating pixels individually controlled by the Picture Processor X1 Ultimate. This processor features object-based super resolution technology, which is designed to detect and analyse individual objects within a scene and enhance the contrast, detail and colour for realism.

In addition to the processor, the AG9 has the newly enhanced pixel contrast booster for heightened colour and contrast in bright areas compared with its predecessor. As a result, claimed Sony , the AG9 shows images and colours as they truly are, as the creator intended. It adds that the processor improves SD and HD content closer to 4K HDR quality and shows 4K HDR content in ‘stunning’ clarity.

The AG9 pairs 4K clarity with the brightness, colour, and detail of high dynamic range (HDR) and Sony says that previously hidden areas of dark shadow and sunlight are now full of clarity and detail. The AG9 TV features Netflix Calibrated Mode, IMAX Enhanced4, Dolby Vision and Dolby Atmos 5. Acoustic Surface Audio+ functionality provides an immersive sound experience with the audio coming directly from the entire screen. A TV centre speaker mode means the TV can become the centre speaker in a home cinema setup.

The sets also feature Sony Android TV which supports apps from Google Play, including YouTube, Netflix, Prime Video and has Google Assistant built-in. Viewers also interact with the TV using Google Assistant and also works with popular smart speakers such as Sony’s own LF-S50G and SRS-XB501G, Google Home or Amazon Echo devices. In addition, the AG9 is compatible with Apple AirPlay 2 and HomeKit to stream content from an iPhone, iPad or Mac to the TV.

Pricing for the AG9 range starts at £2,999 for the 55” model and £3,999 for 65” devices.