Dish TV India launches Watcho OTT platform | OTT | News | Rapid TV News
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Indian direct-to-home (DTH) TV operator Dish TV is entering the country’s over-the-top (OTT) video space with the launch of its Watcho platform.

dDish TV India watcho app 26 April 2019Watcho will deliver short form content appropriate for digital consumption, with a content strategy developed with a pan India youth audience in mind, said Dish TV.

The Watch app debuts with over 20 original shows in Hindi, Telugu and Kannada, including new satirical comedy show, Vote The Hell, featuring comedians Jeeveshu Ahluwalia, Sundeep Sharma, Ankita Shrivastav, Abhijit Ganguly, Ravi Gupta, RJ Vignesh, and Jabardast Bhaskarwith, with their take on the Indian elections.

Original fiction shows include Mission Breaking News, Chhoriyan, and Rakhta Chandana which join shows like Look I can Cook and Bikhare Hain Alfaaz. The platform also offers movies and short films on demand, with more than 1000 hours of library content.

Watcho has also collaborated with IFP Campus Connect for a short-films contest in over 25 colleges across India, some 1500 of which will be streamed on the platform.

“We are excited to announce the launch of our unique digital content platform ‘Watcho’, which is an important step towards Dish TV India becoming a unique destination for entertainment in the country. With this, both our brands, DishTV and D2H have the advantage of being able to offer content through both traditional and streaming medium. We aim to reach over 10 million users in the first year itself,” said Anil Dua, executive director & group CEO, Dish TV India.

Dish TV India head OTT Akash Tyagi said: “Another big differentiator for Watcho is its user-generated content capability which allows users to showcase the content and become an online celebrity. We will also promote these talented individuals through DishTV and D2H platforms in the coming months.

“We aim to make Watcho the largest independent storytelling platform which offers digital auditions, fan engagement and many more features in the roadmap.”

As a launch offer, all existing and new users of Dish TV will be offered a free subscription to the new digital video service.