Edgeware takes OTT TV as a service to the cloud | Infrastructure | News | Rapid TV News
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Aiming provide broadcasters, telcos and cable TV operators with access to its technology and expertise without the need to own and run systems in-house, Edgeware has launched the Edgeware Cloud Service.
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The cloud services will include content processing technology such as the frame accurate segmentation for what is claimed to be glitch-free personalised ads; optimised segmentation for synchronised audio; video and subtitling as well as on-the-fly repackaging into all the formats required by different devices. The service also includes the newly announced Virtual Channel Creation solution to provide tailored linear OTT TV channels, and the recently acquired Cavena-based OCR subtitling feature.

The Edgeware Cloud Service is managed using self-service APIs. It includes the functionality provided by its TV Content Capture, TV Repackager and Ad Enabler products, all of which are available today. The same functionality is also available to buy and run in-house, either on public cloud platforms or using private IT infrastructure.

“Our existing and new customers appreciate our specialist expertise and the technology we provide to prepare TV content for an OTT delivery, but some of our customers have been asking for the same functionality as a service,” explained Edgeware chief executive officer Karl Thedéen. “Our cloud service will benefit from our own specialist know-how, and because we control the underlying technology, we can react quickly to new customer demands. We are also completely independent, unlike some cloud service providers, so we won’t compete with our customers’ OTT TV services.”