APOS 2019: ZEE5 Global adds international languages in global adoption drive | VOD | News | Rapid TV News
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Five international languages are now being supported on ZEE5, adding to the 12 regional languages already offered and underlining the Indian video streaming service’s global ambitions.
ZEE5 Global unveils its content in 5 New International Languages 25 April 2019
Indian content on the platform can now also be watched in Malay, Thai, Bahasa, German and Russian, with more languages promised in the future for ZEE Entertainment Enterprise's over-the-top (OTT) video platform.

“With the introduction of these new languages, ZEE5 further accelerates its drive to be a truly global player. As we move forward with our global expansion, we will continue to not only strengthen and expand our content catalogue but also add on new languages as well. This will not only open up the platform to a much wider, mainstream audience but also enable us to quickly expand our partnerships across the globe,” said Amit Goenka, CEO, ZEE International and Z5 Global.

The announcement, made at the Asia Pacific Video Operators Summit (APOS) in Bali was also the venue for the unveiling of ZEE5’s latest campaign ‘Extreme Emotion’.

Archana Anand, chief business officer, ZEE5 Global said: “India is extremely vibrant and colourful. Here, each emotion is lived and expressed to the fullest, and our movies and stories resonate this vibrancy. The best of these movies and stories is what we bring to you on ZEE5.

“As story tellers, it is our job to tell great stories and share them with audiences who will enjoy them irrespective of where they are or what language they speak. With our content now also being available in Thai, Bahasa, Malay, Russian and German, we look forward to forging even deeper connects with our audiences in these markets,” she added.

ZEE5, which launched globally in October 2018, already provides content in Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi.