Netflix still has top spot in streamers’ hearts | Media Analysis | Business
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Netflix is still the No 1 streaming video service – though YouTube TV, Hulu and Amazon Prime are catching up.
NetflixUK 5Nov2018
According to Morgan Stanley’s ninth annual streaming video survey of US consumers, about half (48%) of respondents reported using Netflix.

Also, bout 41% said they used YouTube TV, while 33% said they used Amazon Prime Video and 24% used Hulu.

HBO Now, CBS All Access and other authenticated TV everywhere apps are in decline, however. Only 7% of respondents said they were users of HBO Now; about 4% said they used CBS All Access; and just 3% said they used TV everywhere apps from their pay-TV provider.

As is obvious from the percentages, many consumers have more than one subscription. Netflix users also use Prime Video — about 66% of Prime Video users also reported using Netflix. And Netflix (41%) and Prime Video (34%) customers are also more likely to subscribe to Hulu.

Netflix’s content strategy appears to be paying off. According to the survey, only about 17% of Netflix users said the SVOD service was the best place for original programming in 2014, while 40% picked them as the top destination for originals in 2019.

Also, about 37% of those surveyed said they were interested in the upcoming Disney+ offer.