France Télévisions gains exclusive free-to-air Olympic Games rights | Deals | News | Rapid TV News
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After striking a deal with rights holder Discovery to present every minute of every sport and every gold medal, France Télévisions is to be the free-to-air Olympic broadcaster for Olympic Winter Games Beijing 2022 and Olympic Games Paris 2024.
Discovery FTV 23April2019
Through creating an Olympic Games offering from France Télévisions and its wholly-owned sports brand Eurosport, Discovery says that viewers in France will enjoy the broadest possible access to the Games and availability of more coverage than ever before. More widely, the agreement will support Discovery’s stated ambition to engage more people, on more screens, with the Olympic Games in the country and across the continent.

As Home of the Olympics in Europe, Eurosport – Discovery’s leading sports brand – will offer fans every moment of the Olympics, featuring dedicated streams covering every sport, every event and every gold medal, available on all screens through to the Olympic Games Paris 2024.

The sub-licensing arrangement with France Télévisions follows Discovery’s long-term partnership with the International Olympic Committee (IOC), announced in June 2015, which included exclusive multimedia rights for 50 countries and territories in Europe and began for the Olympic Winter Games PyeongChang 2018 and runs through to Olympic Games Paris 2024. The rights awarded to Discovery in France included 2022 and 2024, given 2018 and 2020 had already been secured by France Télévisions.

“Discovery is all about powering people’s passions and Olympic Games are the pinnacle of passion,” remarked JB Perrette, president and CEO, Discovery International. “Our ground-breaking agreement with the International Olympic Committee has already seen us deliver records at the Olympic Winter Games PyeongChang 2018. Our Olympic Games partnership with France Télévisions is a big win for viewers as we can guarantee the access to free-to-air coverage that can inspire the nation, alongside Eurosport super-serving fans with every minute of the Games and unrivalled sports expertise across all screens. The Games also continue to exceed our expectations from a strategic and commercial perspective.”

France Télévisions president Delphine Ernotte Cunci added: "This is an important moment for the public service broadcaster. France Télévisions will be able to offer the Olympics Games to all audiences and all the French people. I am happy that they will watch and be thrilled by the Olympics.”